Avoiding the Bottom-Up Conundrum

Many organizations fall into the trap of buying and implementing software applications making it the primary focus of their efforts.  This is understandable considering the complexity technology presents to many…

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What’s In A Name?

As I neared the one-year anniversary of Parrels Advisory, I was reminded about the process to create the company’s name.  It still seems like all the stars aligned to navigate…

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Slow Down, You’re Moving Too Fast

I’m overwhelmed and under water…Everything seems like it’s out of control…There’s too much to do and so much stress... Almost every conversation with a new client over the past six months…

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The Human Element

Businesses are successful when they create good products or services, but innovation originates at the human element.  Ensuring this ongoing contribution is one of the most important efforts a company…

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